Hans Lorei Hans Lorei

notes from the coast

We finally wrapped up our life for the spring and headed out to the West Coast for the summer. It’s become a cherished ritual, and it’s not lost on me how fortunate we are to do this.

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Hans Lorei Hans Lorei

finding white space

This week, Todd Snyder opened a new store in Nashville. It's a brand I've always been drawn to. The store is a beautiful space. Concrete floors meet warm wood-paneled walls. Roman and Williams fixtures hang from the ceiling. It feels refined, but not precious—cool, but not try-hard.

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Hans Lorei Hans Lorei

making buildings human

Christopher Alexander wasn’t a starchitect. He cared about how places made people feel — and he spent his life trying to articulate why some spaces feel good, and others don’t.

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Hans Lorei Hans Lorei

time to think & being reckless

This past week was nonstop.

Client deadlines. Brand shoots. Endless decisions that couldn’t be handed off — too many of them required judgment, taste, and a dozen micro-choices you just can’t outsource.

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Hans Lorei Hans Lorei

the essential tool

The most critical tool in design—and in any creative work—is taste.

Not in the precious, elite sense of the word. I mean your personal preferences. Your eye. Your gut reaction. What you think is beautiful, interesting, ugly, or off.

In a world of copycat content and algorithm-shaped aesthetics, taste is what sets you apart.

It’s also what people hire you for if you are a designer.

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Hans Lorei Hans Lorei

just get started

I was thinking this week about what I’d do if I were a new designer starting from scratch. No clients, no portfolio, just passion and a desire to make beautiful spaces. It’s daunting. But here’s the thing: the best way to start is to start. Get your hands dirty, make something, and tell the world about it.

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Hans Lorei Hans Lorei

in praise of imbalance

It’s surprising what you can accomplish in a single day—if no one interrupts you. But those kinds of days are usually rare.

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Hans Lorei Hans Lorei

interesting over good

Our houses often reflect what we believe about ourselves.

If you're reading this newsletter, I'd bet you're the type of person who doesn't just want a "nice" home - you want something that speaks to who you are and says something.

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Jimmy Chapin Jimmy Chapin

earning my stripes

Our house has always had great untapped potential. While we have improved it enormously over the last few years, there is always more to do.

If you are a regular reader, I am sure you can relate.

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Hans Lorei Hans Lorei

romance vs. efficiency

Yesterday, I was strolling through our neighborhood with my daughter, surrounded by charming historic homes and a few new ones.

She’s got a good eye, pointing out the stark contrast between the elegance of older houses and cars and the bland utility of the new stuff.

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Hans Lorei Hans Lorei

the stars of spring

Spring has sprung here in Nashville, and it's my favorite time of year. It's beautiful, warm, and breezy weather, and everyone is out walking.

For me, though, it's the flowering trees. They're all the more special because they only last a few weeks.

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Hans Lorei Hans Lorei

Park City

Apologize for the later-than-typical delivery. I was in Park City, hence the delay.

Such a gorgeous place. I had never been there, and I was so fortunate to stay at a friend of a friend's overlooking the mountains.

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Hans Lorei Hans Lorei

a design war

Two days ago, I released a video that generated a lot of positive responses as well as criticism. It's about the return of cozy traditional eclectic design, and as a few folks pointed out, what I am visually portraying in the video is similar to Ralph Lauren's version of ideal Americana design.

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Hans Lorei Hans Lorei

italian design + more

Italian modernism is becoming mainstream, swapping MCM for something bolder and more elegant. From Murano pendants to striped sofas, it’s everywhere—and I love it. Here’s that, plus fresh finds like Huey Lighting, wall vases, and an Arrington Woods update. Let’s dive in.

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Hans Lorei Hans Lorei

7 things you can do to develop your personal design style

There is so much writing on developing personal style (clothing-specific) and much less on personal interior design style. I hope to bridge that gap. I wish there were a better term for this - it should really be "Personal Style," but of course, that is immediately associated with clothes.

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Hans Lorei Hans Lorei

switching it up

Back in 2022, we were wrapping up our home renovation. In the final months, when I really needed to sweat the small stuff and put the finishing touches on, we had just given birth to a beautiful baby boy and were temporarily living in a tiny, dark apartment.

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